https://www.willroelke.com/home daily 1.0 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/ec72a826-8744-4b36-b5a5-14cf361d4f69/Screenshot+2024-06-10+214754.png https://www.willroelke.com/about-1 daily 0.75 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/1580592562806-SQS9FLGZSK3O195S9VPU/64517017_2268016139945555_4072220611173154816_o.jpg About Me - I’m Will. Nice to meet you! I’m a writer based in Portland, Oregon. I really, really love learning about things and sharing my love of them with people—especially subculture, sportswear, and footwear innovations. I’ve been lucky enough to lend my talents to many major campaigns as a contractor with the Nike Global Brand Creative Studio, developing and executing global creative directions for lines like Air Max and ACG. https://www.willroelke.com/contact-me daily 0.75 2020-01-27 https://www.willroelke.com/portfolio daily 0.75 2024-06-11 https://www.willroelke.com/portfolio/modern-notoriety-content-copywriting monthly 0.5 2020-06-24 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/1593026202076-LQNPZMSSFTTDLAQT0AKB/will-roelke-modern-notoriety-nike-zoom-double-stacked-thumbnail.jpg Portfolio - Modern Notoriety (Content & copywriting) - Nike Zoom Double Stacked Photo: Nike https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/1593025387658-Q5IF5ODC35V69SSEM4E6/will-roelke-adidas-modern-notoriety-article-header.jpg Portfolio - Modern Notoriety (Content & copywriting) - adidas Gardening Club 2.0 Photo: Hanon Shop https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/37f30756-a4cb-43b7-ab8e-6d9736fc7ffe/nike-considered-rocketpocket-sling-bike-tire-steve-mcdonald-series-featured.jpg Portfolio - Modern Notoriety (Content & copywriting) - Reduced and Reused: The Forgotten Genius of Nike Considered https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/1593027112689-FEMZAZFNTTEAVU9LWCGK/will-roelke-lego-lamborghini-modern-notoriety-copywriting-thumbnail.jpg Portfolio - Modern Notoriety (Content & copywriting) - LEGO Lamborghini Sián FKP 37 Photo: LEGO https://www.willroelke.com/portfolio/nike-air-max-pulse monthly 0.5 2023-06-09 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/48b3fc66-6b3d-4e7a-b65b-45c8bca99c39/IMG_9758.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/9768a2b9-0c5e-457a-8f0c-af877aae797f/IMG_9760.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/c7a1ab23-4fa2-4c79-a7ac-8c8ad8b2674f/IMG_9765.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/b6046b75-2f48-445d-b6b4-6051ba30827e/IMG_9764.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/8b20c936-bedb-4c75-957a-d04ed3c30bdc/IMG_9763.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/fc0d5b21-ec54-4e32-aa2b-a070af4715b6/IMG_9761.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/30194b27-d924-46a7-92ea-9a1379d241d4/IMG_9762.PNG Portfolio - Air Max Pulse https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/5d1f149c-7d3a-4e88-a512-60ff5f9d8e0c/IMG_9759.PNG Portfolio - Air Max Pulse https://www.willroelke.com/portfolio/nike-acg monthly 0.5 2023-06-09 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/8ff01e99-113a-497c-9fae-43cd3c1c39f0/2023-06-08_20h56_54.png Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/4627cd84-de6c-4a5d-b4e7-6e60ad3956e7/2023-06-08_20h53_51.png Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/5c0ac7e3-569c-4eee-a0e5-9bf5b2b86eb2/2023-06-08_20h54_09.png Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/66d633b1-f801-4910-b226-2d478b3c57c5/IMG_9754.PNG Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/c9846de8-e510-42ab-9c74-b38eddce33b8/IMG_9757.PNG Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/f854a605-0b10-411b-b6fe-3e0a9d08ebfa/IMG_9752.PNG Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/6348652e-e6f9-417e-aad7-9b383cdb5f02/IMG_9753.PNG Portfolio - Nike ACG https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/c85bb238-49ed-4ddb-a306-bf8ebddd4953/IMG_9755.PNG Portfolio - Nike ACG https://www.willroelke.com/portfolio/nike-forward monthly 0.5 2023-06-09 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/16ae3369-5ccb-43ba-a5c0-7bffccdfd583/IMG_9766.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/e5bb0cdd-80e0-4f36-987e-2f9b8b1b27bf/IMG_9767.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/150e2c8c-383c-44b6-9820-7b9ed04b7ece/IMG_9769.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/d9f93cb9-9c7b-403d-9626-a48909075145/IMG_9768.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/efd4b4e5-1b47-48bc-a921-b7d3176632c1/IMG_9748.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/515b593f-2cf1-4a92-a0a4-faa6224e8344/IMG_9750.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/fbe36b4d-4fcb-4f46-a06f-4396a21971b7/IMG_9751.PNG Portfolio - Nike Forward https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/c770486e-dd18-4cd3-8f0f-e355df4669c7/IMG_9749.PNG Portfolio - Nike Forward https://www.willroelke.com/portfolio/nike-x-sacai-magmascape monthly 0.5 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/2ed8276f-3e5e-4709-95ca-c489b0f99ad8/nikesacai.png https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/d3e22ad6-ea1d-44af-8564-f5ce847b8cd8/GPw9BF4bUAAHEcK.jpg https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/9a4c83f9-7d41-4c70-811d-017bcb03a7a4/Nike-x-sacai-Go-Find-Out-05-clean.png https://www.willroelke.com/portfolio/nike-air-max-dn monthly 0.5 2024-06-11 https://images.squarespace-cdn.com/content/v1/5e2f3be0b1c1f803e3c8257d/2375a519-e566-4912-8c2c-6c3870ac18fe/Screenshot+2024-06-10+213238.png